ESR Disaster Hero is a Tulsa-based insurance disaster restoration and roofing contractor who came to us looking for ways to improve lead generation through digital advertising on Google’s network. After uncovering the company goals and with deep knowledge of running successful Google Ad campaigns, we established the new strategy for their ad campaigns. The strategy started with ensuring ad landing pages were created with call conversion tracking on mobile devices. From there, we crafted ad headlines and descriptions based on keyword research and structured the ad campaigns for optimal success. Through continuous monitoring of search terms and campaigns improvements, we continue to increase leads from Google’s network.