Social Media Advertising
If your business is not utilizing social media, you are missing a HUGE target. Facebook, LinkedIn, Instagram, Twitter, Pinterest, and even the trendy teen Snapchat offers advertising that allows you to grow your sales and your fanbase. Not to mention social media advertising offers A/B testing using platform analytics to determine which ad concurred them all! We are not saying to use EVERY social media platform for advertising. Once you meet with the M3 Growth pros, we will help determine what platform is most effective for your advertising needs.
Search Engine Ads
We all use search engines on the daily to inquire about things we need to know, what to buy and are just curious about. These search engines, especially Google, continue to evolve their page layouts to show business advertisements all over the page (unlike in the past when ads only ran on the borders.) This allows the eyes of the user to be tricked, and as long as your content is relevant to the searchers intent, you just landed yourself a conversion. Don’t get bothered with the “how”, that is what we are here for.
What are Pros and Cons of Digital Ads?
- Target exact keywords on Google.
- Can do text or display ads for various audiences.
- Can target using the Google network beyond just google search.
- Oldest and the most robust.
- Expensive Platform (but less than LinkedIn)
- Most complicated setup and maintenance
- Go directly after companies, positions (CIO’s, Accounting Managers, Chefs, etc.), company size and more.
- LinkedIn Ads offer great B2B targeting
- Most Expensive platform
- Can target people who subscribe to exact twitter handles.
- Fairly inexpensive, especially for video views, but including normal tweets and pictures and tweets.
- Limited messaging (must be within a tweet)
- Great for general demographics (examples: Women 30-60 for instance, Men in Tulsa between 18-25).
- Offers retargeting and email list targeting.
- Great for targeting consumers.
- Can’t always target a page’s followers (like you can with Twitter).
- Not as good at targeting a complex demographic/interest group or for B2B advertising