Statistics say, websites that blog receive 55% more traffic than websites that do not. Blogging can be a very powerful way to reach customers. Crafting relatable content ranging from industry news, service or product education, and how-to tutorials are great ways to increase organic brand awareness!
Case studies are very underrated, but very powerful. In regards to B2B markets, business consumers like to see success stories of your services offered. Share with your audience the impact your services have had on your customers. Showing how your services can be used with the data to back it up.
Email marketing maybe one of the most cost-effective marketing channels. Unlike other channels, email campaigns allow you to consistently keep in touch with your customers. By providing one of the most reliable forms of communication between you and your target customers, email marketing is a great way to educate customers, share deals, and receive feedback from services.
Infographics are the perfect combination of images and text to allow a user to understand the topic you are talking about. They allow users to easily grasp your topic through the use of visual data. Infographics are very dynamic in content marketing, allowing you to use them on blogs, social media, email campaigns and to improve your search engine optimization.
You know all about social media. According to Hootsuite, the average American internet user has 7 social media accounts! If that stat doesn’t show you the value in having your business present on multiple platforms, I don’t know what will. Social media is a perfect place to share your brand and connect with current and future customers. Consistency is key in growing your brand on social media.
Press releases are a great way to brag on your company. Sharing any awards, accreditations, and major company news through a press release is a brilliant away to boost brand awareness, and get the media looking into what your business has to offer. Some may think press releases are old school, but they are a sure-fire way to get the message out to the media about how you company and the success you are going through.
You want your content to be engaging and insightful without oversharing or giving away your secret sauce for success. The content structure on your website is even more important! Structure your content to guide the users’ eye on how you want them to interact with your website, and make sure your content has the right tags of code so search engines can understand what you are talking about to help boost your organic rankings.