Search Engine Optimization, also known as SEO, is an incredibly valuable marketing tool, and when you put that tool into a strategy or process, you have the ability to drive more organic traffic to your website.
SEO is crucial for your organization because organic traffic is said to make up 53% of all site traffic. If you do not take the efforts necessary to ensure your company’s website is properly optimized for search engines, you are missing an incredible opportunity.
What is SEO?
SEO is an incredible tool that your organization can use to build brand awareness, create relationships with prospects, and position yourself as a trustworthy expert in your field. When search engine optimization is done well, you will watch your website climb in the ranks towards the top. However, it is important to note that SEO is not a one and done process. It is a strategy that you must utilize time and time again.
Why is Search Engine Optimization Important?
Did you know that Google has more than 2.8 trillion search queries every year? It is true! It is said that 93% of online experiences begin with a search engine, and if your website is ready, that traffic has the potential to be extremely life changing for your business.
People are searching for things that are directly related to your business, and if you take the time to utilize a proper search engine optimization process, you can:
- Build brand awareness and strong relationships with prospects.
- Bring increased engagement, traffic, and conversions.
- Create a better user experience for customers.
- Position yourself as a trustworthy expert in your field.
Elements of Search Engine Optimization
We want to walk you through the most essential SEO elements that you should focus on to have the most significant possible impact on your ranking.
Crawlability and Indexability
If Google cannot crawl your site, you will not show up in search results. It is as simple as that. You need crawlability and indexability if you want a fighting chance to show up in search results for the products and services you offer.
When we mention the term crawlability, we are referring to Google’s ability to find your content. You see, Google’s robot crawlers analyze pages across the internet to add them to their index. Only allowing indexed pages to show up in search results.
There is an easy button that can be accidentally clicked to ensure you will not show up in search results. Though it is an easy mistake, it can mean failure for your business’s website.
At one point in time, keywords were the most meaningful way for a website to rank higher on Google. Nowadays, that is not the case, but keywords are still crucial in your success. (Unfortunately for you, there is more to SEO than just keywords anymore.)
The keywords you choose to help you rank higher in search engine results must be well-researched, carefully selected, and used wisely throughout your content to help attract customers to your offered products and services.
As you research keywords, it’s important to look for terms with high search rates and low competition. Then you use these keywords to optimize your content, titles, URLs, and other on-page SEO elements.
You have now researched the terms you hope will bring customers to your business, and now you need to optimize your content with that information. Content is a vital portion of search engine optimization because it is how you reach and engage with your audiences. For instance, we are a Digital Marketing Firm. To increase our visibility, we write articles like 5 Stages of Digital Marketing Life Cycles.
Throughout this blog, we talk about our services, digital marketing, helping us increase our rank online for this topic. Due diligence pays off, as this blog is ranked number one globally for digital marketing.
Content must be valuable to the reader, so choosing to educate them on your products or services is a beautiful start. Though people may read the digital marketing blog and not be looking to hire us at that moment, you better believe they will return to us when the time is right because they could understand through that piece that we know what we are doing.
The same can go for all of the content that you produce!
When you hear the term ‘off-page’ SEO, you are probably unsure what, in fact, that is. Off-page SEO refers to all of the external optimization practices that happen away from your website as oppose to on it. Did you know that other content online can help draw people to your site? It can!
The primary technique we use at Momentum3 for off-page SEO is quality backlink building. That entails having someone mention your business or service and ads a link that connects that information back to your business site.
These backlinks will help build authority because it tells Google that you are trustworthy. Quality backlinks are not always easy to attain, BUT you can accomplish obtaining them through guest blogging and infographic creation.
Local Search Engine Optimization
Did you know that 89% of people search for local businesses on their phone once a week, and 58% of those people do it daily? That is probably a higher number than you realize. No matter if you aim to target the entire United States or the world, it is essential to understand that local SEO is still crucial.
For example, we got our client, Dr. Andrea Chiropractic & Spinal Decompression, all taken care of in regards to local SEO. That way, we can ensure when someone types in chiropractor, or some other query along those lines, they will come across her website.
Though keywords are lovely for local SEO, such as Tulsa Chiropractor, we also suggest ensuring that you have claimed Google My Business and Google Maps locations. These items will only help your authority on Google, and they also allow for reviews, products, and services as well!