The importance of on-going SEO can’t be stressed enough.
SEO is something that is constantly evolving and requires numerous tactics and strategy to stay ahead of the competition. This is not a one and done thing thanks to the hundreds of algorithm changes annually. If you weren’t an expert on cars, you wouldn’t feel comfortable replacing your transmission and belts yourself. SEO is the same! You created a business so you can watch your passions turn into abundant financial success. Leave the tedious keyword research, snippets, link building, and the technical components to the experts. Let’s break down some facts of search engine optimization.
Every year Google changes its search algorithm 500-600 times! While some of these changes are minor, they do roll out some major changes each year that could be impacting your business visibility on search engines without even realizing it.
Mobile first indexing is one of the biggest changes. This means that they are ranking site based on its mobile content and its mobile-friendly capabilities. Keywords used to search content on mobile devices can be vastly different than desktop searches thanks to voice active searches.
Understanding a person’s conversational tone is key to optimizing your SEO strategies due to voice searches. A recent Google study shows that 2 out of 5 searches are spoken instead of typed. Thanks to devices such as Alexa, Siri, and Echo the ease of searching the web with your voice has become more convenient than ever.
Have you ever heard of a snippet or meta description? This is the first thing you see below each website title when you search for a key term. Well, thanks to ever-changing algorithms, the proper lengths of these meta descriptions constantly change. Months ago, Google changed from accepting a character limit of 170 to requiring 300 characters to improve search rankings, then they changed it back down to 150-170 characters in their most recent update. On-going SEO is vital for all the changes to the algorithm and to match SERP (search engine results page) standards. As you can see, it is kind of a merry-go-round.
Keyword researching is ongoing as well. Knowing what users are speaking or typing in the search bar and how to incorporate that into your content on your webpage and optimize it for search engine algorithms can be tricky if you don’t keep up with the ever-changing ranking rules.
Link building is also a vital SEO strategy. The more times your site is mentioned on other web pages, the more relevant search engines find your content.
Committing to ongoing SEO, you are allowing your business webpage to be networked to new opportunities, clients and partners to boost your link building, and in turn, boosting your search engine result ranking.
This just brushed the surface of the art of SEO. As you can see it is a lot to keep up with. Instead of tossing the responsibility off on someone within your company, highly consider partnering with someone who specializes in it. You wouldn’t trust a butcher, baker or candlestick maker to build your house. Don’t trust any Joe Shmoe, who isn’t the expert, to manage your SEO.