Bigfoot is one of the most elusive creatures in popular mythology. Why is he so hard to find when people have spent hundreds of hours searching with only blurry photos and footprints to show for their efforts? Bigfoot lives off the grid! You don’t want your website living in low-traffic areas of the internet like Bigfoot in the woods, especially with 93% of online experiences beginning on a search engine. An internet presence is critical to your business. At Momentum3, we are prepared to help you build a website and place your business on the World Wide Web so it doesn’t take luck or chance to lead your soon-to-be customers to the right place. How does Momentum3 put your website on the grid? Through search engine optimization (SEO) strategy in combination with digital marketing and social media tactics.
Step one: Building a fantastic, engaging, informative website
Your website is a digital representation of your business model and vision, so it is essential to create a purposeful and well-devised website that will be as engaging as reports of Bigfoot sightings (without the rarity of sightings, of course!). Additionally, once you have built a proper website that truly represents your business, it is essential to have people find your website and the best way to do that is by modifying the site to appear high in search engine results page (SERPs).
Step two: Building a sound SEO Strategy
There are people who have reported sightings of Bigfoot and can document detailed information and how it happened, just like SEO managers can tell you how they’ve impacted and increased traffic directed to a company’s website. There are also people who may never actually see Bigfoot but will see evidence of his existence by noticing footprints. These footprints are equivalent to increased traffic, leads, and sales for your business or even simply showing up in SERPs for your customers. SEO is the Bigfoot to your company’s story. Without it, nobody will find your site; therefore, nobody will know your story, but with the help of certain tactics, people can find your site filled with engaging content and not boring or robotic language. For more information about SEO tactics and strategy, check out our blog posts here.
Step three: Building an AdWords or Facebook Ads Campaign
Can you imagine how short the hunt for Bigfoot may have been if they had only looked in the immediate area around the footprints and gave up? Until SEO takes off for your business, it may be necessary to buy people’s attention through digital advertising avenues such as Google Ads and Facebook Ads. This method has a proven track record to push potential customers to your website by buying your way to the top of the SERPs and into their newsfeed. Purchasing Google Ads, Facebook Ads, or even sponsored posts on Instagram is comparable to imposing your belief in Bigfoot on the naysayers.
Step four: Building a Social Media Campaign
After your website is developed and initial SEO strategy is in place, it can take time to push your website onto the first page of the Search Engine Results Page (SERPs). We can help by setting up a Social Media campaign to help you engage with your customers and help them follow the footprints back to the source (your website).
Momentum3 wants to be your guide to make your company’s online presence less of a random Sasquatch sighting. Let us help you by working behind the scenes to introduce your company to the world through SEO, Social Media, and digital marketing. Our professionals are well-equipped and prepared to elevate your business’ presence online from a fantastic website to a place where relationships with future customers are developed and maintained.
