Technology is changing every year, as more people than ever before are now online. The way in which our world’s online users are accessing the web is changing as well. With an array of new devices on the market, people no longer rely on a desktop computer to access the internet.
The surge in mobile and tablet users we have experienced in recent years has taught us an excessive amount about how to successfully convert users to customers by designing a mobile-friendly website. What we have grown to understand is that mobile users are goal-oriented and thrive off instant gratification. They expect to be able to get what they need immediately and on their own terms. In turn, it is important to make sure that your website is mobile-friendly.
Without further ado, here are our top 25 mobile site design principles that will help your mobile audience connect with your page.
1. Home Page and Site Navigation
- Make sure “Calls-to-Action” are Front and Center
CTA’s or Calls-to-action are one of the most critical inbound marketing tools out there. They motivate and direct users to take a specific action, so it is important that mobile users are directed to this first thing when opening your site. We suggest making any secondary tasks available through menus or “below the fold” (the part of the webpage that cannot be seen without scrolling down).