Blogging can be a very powerful way to reach consumers. We already know what you’re thinking: Not every business is in the right industry for a blog to be beneficial. Well, we hate to break it to you, but every industry has knowledge that their consumers deem valuable. Its all about how you share it, and in the digital age blogging is a great way to connect with current and future customers. These topics can range from educational, comparisons to other products, how-to tutorials, industry news… the list really can go on for days. Let’s break down the 5 reasons blogging can benefit a business:
Build Brand Awareness:
Crafting relatable content on your home page cannot aspire to have the same impact on a potential customer as a carefully written blog post geared toward engaging the customer in a conversation. A blog gives your business a face and a voice for people to interact with and to learn from.
Can you envision the impact of sending a confused customer an informational blog that you wrote to help clear things up for them? If prospects for your business are able to find the answer to their question on your website, they will be more prone to trust your opinion on other things like the best products they should invest in, etc.
Boost to Organic Rankings
Write fresh content—Google loves fresh content! Blogging provides your company an opportunity to educate, connect, and help build trust in your brand, but almost most importantly, blogging gives Google something new to read on a regular basis. Additionally, blogs increase the size of your website and build authority with Google over your topic/brand/service.
Creating blogs based around your site’s critical keywords can also help your website rank higher for those keywords or have both your homepage and your popular blog geared to that keyword appear in the search engine results pages (SERPs) giving you 2 opportunities for a click through to your website.
Strengthen relationships with new & existing customers:
Customer engagement is an essential element of online marketing and branding. Blogging provides the perfect opportunity to connect with potential and existing customers in a more conversational way. Blogging can also establish trust by providing high-quality and relevant content to the user’s search query. If they found the answer they were looking for, they’ll be more likely to come to you for answers in the future or to interact with other parts of your website.
Improves conversion rates:
Once you have been blogging for a little while, you may see an increase in traffic from readers who return to your blog regularly or find you in SERPs.
Each blog post you publish to your website is one more indexed page for Google, it is also another opportunity to generate leads for your business. How do you convert people on an informational blog post? Easy: add a call-to-action with a freebie attached. Usually, this freebie will be an infographic PDF that they can store the information you just shared or a free webinar, etc.
The process will look something like this:
- The visitor will visit your website
- The visitor notices that they can obtain a free trial (etc.)
- The visitor clicks the call-to-action link where they are sent to a landing page which contains a form they must fill out to receive the free trial
- The visitor fills out the information and receives the free trial.
Once this process takes place, it becomes your responsibility to close on the lead by reaching out to the customer per the form information they submitted.
Helps to rank for longtail search queries:
A great (and under-utilized) way to increase ranking for long-tail search queries is blog posts. Why? Because long-tail search queries are often in the form of a question and what better way is there to answer a question than to commit an entire page/blog post to do just that. Having additional content on your website makes it easier to rank for highly specific (and usually higher converting) keywords. An added perk to ranking higher for longtail search queries is ranking for Voice Search queries too!
Now you’re probably thinking: “But M3 Pros, I don’t have time to manage a blog on top of all my other business duties!” And now, we must agree with you. Running a blog and coming up with fresh ideas is time-consuming and challenging. This is where a Digital Marketing Firm can help!
How a Digital Marketing Firm Can Help
Most small businesses are not going to start with a team member in-house to create quality blog content, especially on a regular basis. That’s why it’s a great idea to partner with a digital marketing company—like Momentum3 Growth—to help with business blogging. Here are a few ways that a marketing agency can help with your blogging efforts:
One of the number one reasons a business blog will fail is because the business itself cannot keep up with posting consistently. It is hard to churn out a lengthy article once per week or even twice per month. By working with a professional agency, you can make sure that your blog is updated on a regular basis.
Small businesses may find themselves struggling to post regularly and definitely not as frequently as they would like to. When working with a digital agency, your business can increase the number of blogs which increases the opportunity to drive more traffic to your site.
This may sound counterintuitive, but if you consider the cost of hiring a new employee just to keep up with website content, you’ll probably agree that working with an agency like Momentum3 Growth will save you money in the long run.
Another important factor that should be considered when hosting a blog is the performance of the blog. It is important to measure and track blog analytics and use that data to improve your content. An agency employs experts that can understand the data and find ways in which to improve the content.
Some businesses simply don’t have a skilled wordsmith on their staff to write quality blog content. Working with an agency allows you to hire a professional writer to draft your blog content.
Still not sure how an agency can help you improve your blogging efforts? Check out our Creative Services for a better idea of how we work with our clients to drive better results from their blogs and other types of digital marketing content.